Meeting Customer Needs - Brossura

Smith, Ian

Brossura

ISBN 10: 075065984X ISBN 13: 9780750659840

Casa editrice: Routledge, 2003

Riassunto

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

Su questo libro

Informazioni sull?autore

Ian Smith

Dalla quarta di copertina

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

Ian Smith has some 30 years experience as a senior management and marketing professional, academic and writer. He now divides his time between consultancy work, mainly with not for profit organisations, and his writing and broadcasting activities. He lives in London with his wife and three daughters.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 075065984X
• ISBN 13: 9780750659840
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 232
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania