Articoli correlati a Practice of Advertising
Sinossi
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
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Adrian R. Mackay
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The Practice of Advertising, Fifth Edition
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. The Practice of Advertising, Fifth Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750661737
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The Practice of Advertising, Fifth Edition
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Routledge 17/09/2004, 2004
ISBN 10: 0750661739
ISBN 13: 9780750661737
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Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780750661737
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The Practice of Advertising
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Taylor & Francis Group, 2004
ISBN 10: 0750661739
ISBN 13: 9780750661737
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Condizione: Very Good. 5th. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 18157303-6
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Practice of Advertising
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Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0750661739I2N00
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Practice of Advertising
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-C-085-03151
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The Practice of Advertising (5th Edn)
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Elsevier/Butterworth Heinemann, 2005
ISBN 10: 0750661739
ISBN 13: 9780750661737
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780750661737. Codice articolo 7071476
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Practice of Advertising
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo 69B51_63_0750661739
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The Practice of Advertising, Fifth Edition
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Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice articolo 6666-TNFPD-9780750661737
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Practice Of Advertising
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Condizione: As New. Unread book in perfect condition. Codice articolo 1740724
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