Innovative Marketing Communications: Strategies for the Events Industry - Brossura

Libro 3 di 14: Events Management

Masterman, Guy; Wood, Emma

 
9780750663618: Innovative Marketing Communications: Strategies for the Events Industry
Brossura
ISBN 10: 0750663618 ISBN 13: 9780750663618
Casa editrice: Routledge, 2005

Sinossi

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Guy Masterman

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2005
Lingua
Inglese
ISBN 10 
0750663618
ISBN 13 
9780750663618
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
346
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9781138129726: Innovative Marketing Communications: Strategies for the Events Industry

Edizione in evidenza

ISBN 10:  1138129720 ISBN 13:  9781138129726
Casa editrice: Routledge, 2015
Rilegato