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Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
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Contenuti
Preface; Introduction; Evaluation performance: marketing metrics; Brand valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Analysing the internal environment; Characteristics of the global marketplace; Defining competitive advantage; Appendices; Index
Product Description
Book by Lomax Wendy
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- EditoreButterworth-Heinemann
- Data di pubblicazione2005
- ISBN 10 075066651X
- ISBN 13 9780750666510
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine220
- Contatto del produttorenon disponibile
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CIM Coursebook 05/06 Analysis and Evaluation
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A Butterworth-Heinemann Title, 2005
ISBN 10: 075066651X
ISBN 13: 9780750666510
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL10022803
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CIM Coursebook 05/06 Analysis and Evaluation
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CIM Coursebook 05/06 Analysis and Evaluation
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Paperback. Condizione: Very Good. CIM Coursebook 05/06 Analysis and Evaluation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750666510
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CIM Coursebook 05/06 Analysis and Evaluation
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paperback. Condizione: New. BRAND NEWOver 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 1154694
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