Introduction to e-Business: Management and Strategy - Brossura

Combe, Colin

Brossura

ISBN 10: 0750667311 ISBN 13: 9780750667319

Casa editrice: Routledge, 2006

Riassunto

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Informazioni sull'autore

Colin Combe

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 0750667311
• ISBN 13: 9780750667319
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 448
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania