201 Secrets of a High-Performance Optometric Practice - Brossura

Levoy, Robert P.

Brossura

ISBN 10: 0750673257 ISBN 13: 9780750673259

Casa editrice: Butterworth-Heinemann Medical, 2002

Riassunto

This one-of-a-kind compilation presents 201 easy-to-read, ready-to-use strategies for creating the most successful, bottom-line oriented optometric practice. Tested tips and "hard-learned lessons" describe proven ways to dramatically elevate patient satisfaction, communication skills, referrals, image, fee structure, productivity, profitability, practice growth, management and motivation, and much more. Readers will learn how to attract more private pay patients as well as how to retain employees who work hard, enjoy what they're doing, and pull together to make and keep your practice successful. Case histories from the "Success Files" gathered from leading practices throughout the country reveal opportunities for revenue enhancement and tremendous practice growth. A chapter on market research illustrates how patients, employees, and referring physicians view a practice, its policies, procedures, and personnel to help optometrists understand what they're doing right and how they could improve.

• Hard-learned lessons about practice and staff management from leading practitioners in optometry, as well as other health care professions, offer practical, real-world advice for practice growth.
• Methods for attracting more private pay patients reduces dependence on managed care and the stress of a high-volume, time-pressured schedule.
• Long range, strategic planning introduces critical decisions that every growth-conscious optometrist must make about his or her practice and sets the stage for revenue enhancement and accelerated growth.
• 14 low-cost, easy-to-use market research techniques highlight the reader's strengths, weaknesses, and "blind spots" in order to make the practice more appealing to patients, staff members, referring physicians and others.
• 35 substantial and sustainable ways to differentiate a practice give the reader a strong competitive advantage in attracting new patients, generating more referrals, and upgrading the fee structure.
• 24 savvy networking strategies are designed to produce a stream of referrals from primary care physicians, pediatricians, ophthalmologists, teachers, school nurses, physical therapists, pharmacists, psychologists and others.
• Critical communication skills for doctors and staff members improve patient acceptance of periodic comprehensive eye exams, premium lens options, quality sunwear, and prescriptions for vocational and avocational visual needs.
• Proven ways to cope with increased competition and declining reimbursement rates by third-party payers help the reader develop a more satisfying and successful optometric practice.
• 22 "do's and don'ts" of setting, raising, and discounting fees from practitioners who learned the hard way about the impact that changes in fees have on profitability.
• 16 hard-learned lessons about hiring employees enable readers to learn from the mistakes of others and build a high performance team of loyal, enthusiastic, service-oriented employees.
• Stress management strategies reduce practice-related stress, prevent staff burnout, and add a sense of fun to the workday.
• Patient education tips facilitate the development of high-trust relationships with patients, resulting in better informed, highly motivated, more appreciative patients.

Su questo libro

L'autore

Bob Levoy, a former corporate executive, is an internationally acclaimed seminar speaker on practice management and human resource issues. Over the course of his career he has conducted more than 2,500 seminars for business and professional groups, Fortune 500 companies, and leading colleges and universities throughout North America and overseas. Among them have been hundreds of healthcare associations in a wide range of disciplines and specialties. Bob, holds three college degrees in marketing and optometry and is the author of seven best-selling books and hundreds of articles for business and professional journals. Among them is Optometric Management for which he currently serves as a member of the Editorial Board and monthly columnist. His unique background in the ophthalmic industry and health care professions has focused on the development of programs to improve the productivity and profitability of professional practices.

Contenuti

Prologue: The Practice Management Revolution

Preface: The High Performance Optometric Practice

1. Give Your Practice a Competitive Advantage
2. Long Range, Strategic Planning
3. Major Opportunities for Revenue Enhancement and Practice Growth
4. Secrets of Savvy Networking
5. Getting to "Yes"
6. Patient Expectations, Satisfaction & Loyalty
7. Hard Learned Lessons about Fees
8. The Good, the Bad and the Ugly
9. Get the Right People on Board
10. The Brass Tacks of Personnel Management
11. How to Keep Staff Motivation in High Gear
12. Secrets of Stress Management

Epilogue

Dettagli dell'edizione

• Editore: Butterworth-Heinemann Medical
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0750673257
• ISBN 13: 9780750673259
• Rilegatura: Copertina flessibile
• Numero di pagine: 160
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile