Sinossi
This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context. This is the original, best-selling guide to developing cross-cultural skills to succeed in the global economy, with more than 200,000 copies in print, adopted by more than 200 universities worldwide. This classic has been praised as a 'bible of multiculturalism' ("New York Times" News Service)
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Informazioni sull?autore
Dr. Philip R. Harris is president of Harris International, Ltd. In La Jolla, California. Dr Robert T. Moran is Professor of International Management, Emeritus, et Thunderbird, The American Graduate School of International Management in Phoenix, Arizona. Sarah V. Moran earned her Master's Degree in Organizational and Intercultural Communications from Arizona State University.
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Managing Cultural Differences : Global Leadership Strategies for the 21st Century
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Managing Cultural Differences : Global Leadership Strategies for the 21st Century
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Managing Cultural Differences : Global Leadership Strategies for the 21st Century
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