Sinossi
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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Marketing in a Nutshell: Key Concepts for Non-specialists
Editore:
Butterworth-Heinemann, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR002186018
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Marketing in a Nutshell : Key Concepts for Non-Specialists
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Elsevier Science & Technology, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Marketing in a Nutshell : Key Concepts for Non-Specialists
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ISBN 10: 0750681330
ISBN 13: 9780750681339
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Marketing in a Nutshell : Key Concepts for Non-Specialists
Editore:
Elsevier Science & Technology, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
Antico o usato
Brossura
Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP16696780
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Marketing in a Nutshell: Key Concepts for Non-specialists
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780750681339
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Marketing in a Nutshell : Key Concepts for Non-Specialists
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Elsevier Science & Technology, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750681339. Codice articolo 9475110
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Marketing in a Nutshell: Key Concepts for Non-Specialists
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Butterworth-Heinemann, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750681339. Codice articolo 9119172
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Marketing in a Nutshell: Key concepts for non-specialists
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Paperback. Condizione: New. BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Codice articolo 9035644
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