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Sinossi
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.
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Informazioni sull?autore
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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Marketing in a Nutshell : Key Concepts for Non-Specialists
Editore:
Elsevier Science & Technology, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Condizione: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 3437397-6
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Marketing in a Nutshell: Key Concepts for Non-Specialists
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750681339. Codice articolo 9475110
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Marketing in a Nutshell: Key Concepts for Non-Specialists
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Butterworth-Heinemann, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750681339. Codice articolo 9119172
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Marketing in a Nutshell: Key Concepts for Non-specialists
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Butterworth-Heinemann, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Marketing in a Nutshell: Key Concepts for Non-Specialists
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Butterworth-Heinemann, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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Marketing in a Nutshell : Key Concepts for Non-Specialists
Editore:
Elsevier Science & Technology, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
Antico o usato
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Prima edizione
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 3437397-6
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Marketing in a Nutshell : Key Concepts for Non-Specialists
Editore:
Elsevier Science & Technology, 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
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