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9780750682855: The Official CIM Revision Cards, Marketing Environment

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

* Updated to reflect changes in the coursebook
* Written specifically for revision purposes therefore only featuring the key concepts that need to be learned
* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information
* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualification

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Contenuti

The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care

Product Description

Book by Oldroyd Mike

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Oldroyd, Mike
Editore: Butterworth-Heinemann Ltd, 2006
ISBN 10: 075068285X ISBN 13: 9780750682855
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Da: WeBuyBooks, Rossendale, LANCS, Regno Unito

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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Codice articolo wbs8176108841

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Mike Oldroyd
ISBN 10: 075068285X ISBN 13: 9780750682855
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Da: D2D Books, Berkshire, Regno Unito

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Soft cover. Condizione: New. Butterworth-Heinemann 2006 spiralbound paperback 123 pages, tiny stain to extreme page edges but this is A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch. If not pictured in this listing, a scan of the actual book is available on request. Codice articolo abc4171

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