Nation branding: Concepts, Issues, Practice

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( su 11 valutazioni fornite da GoodReads )
 
9780750683494: Nation branding: Concepts, Issues, Practice

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice.

Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides:

* The first overview of its kind on nation branding
* A blend of academic theory and real world practice in an accessible, readable fashion
* A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding
* An original conceptual framework and models for nation branding
* A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia

Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Key Features:
* Seminal text in a cutting-edge, controversial and crucial field of global importance
* Ideal blend of theory and practice
* Twenty individual country case studies, including USA, Hong Kong, Japan, New Zealand, Spain and China.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti:

The relevance of nation branding; The recent evolution and prominence of nation branding; Adapting brand theory to the context of nation branding; Country-of-origin; National identity; Integrating country-of-origin and national identity; Ethical imperatives in nation branding; Pragmatic challenges to the nation branding concept; Current impact of nation branding; Future horizons for nation branding

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Keith Dinnie
Editore: Taylor & Francis Ltd 2007-11-09, Oxford (2007)
ISBN 10: 075068349X ISBN 13: 9780750683494
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Descrizione libro Taylor & Francis Ltd 2007-11-09, Oxford, 2007. paperback. Condizione libro: New. Codice libro della libreria 9780750683494

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Keith Dinnie
Editore: Taylor & Francis Ltd
ISBN 10: 075068349X ISBN 13: 9780750683494
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Descrizione libro Taylor & Francis Ltd. Paperback. Condizione libro: new. BRAND NEW PRINT ON DEMAND., Nation Branding: Concepts, Issues, Practice, Keith Dinnie, Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area. Codice libro della libreria B9780750683494

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Dinnie, Keith
Editore: Routledge
ISBN 10: 075068349X ISBN 13: 9780750683494
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Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Softcover - 288pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2005087

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Dinnie, Keith
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Descrizione libro Condizione libro: New. Publisher/Verlag: Taylor & Francis | Concepts, Issues, Practice | Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides:The first overview of its kind on nation brandingA blend of academic theory and real world practice in an accessible, readable fashionA clear and detailed adaptation of existing brand theory to the emerging domain of nation brandingAn original conceptual framework and models for nation brandingA rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.Key Features:Seminal text in a cutting-edge, controversial and crucial field of global importanceIdeal blend of theory and practiceTwenty individual country case studies, including USA, Hong Kong, Japan, New Zealand, Spain and China. | The relevance of nation branding; The recent evolution and prominence of nation branding; Adapting brand theory to the context of nation branding; Country-of-origin; National identity; Integrating country-of-origin and national identity; Ethical imperatives in nation branding; Pragmatic challenges to the nation branding concept; Current impact of nation branding; Future horizons for nation branding | Format: Paperback | Language/Sprache: german/deutsch | 560 gr | 264 pp. Codice libro della libreria K9780750683494

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Keith Dinnie
Editore: taylor & francis (2007)
ISBN 10: 075068349X ISBN 13: 9780750683494
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Descrizione libro taylor & francis, 2007. Paperback. Condizione libro: New. Codice libro della libreria DADAX075068349X

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Dinnie, Keith (Author)
Editore: Butterworth-Heinemann (2007)
ISBN 10: 075068349X ISBN 13: 9780750683494
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Descrizione libro Butterworth-Heinemann, 2007. Paperback. Condizione libro: Brand New. 264 pages. 9.75x7.50x0.75 inches. In Stock. Codice libro della libreria zk075068349X

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Descrizione libro taylor & francis, 2007. Paperback. Condizione libro: New. book. Codice libro della libreria 075068349X

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Descrizione libro taylor & francis. PAPERBACK. Condizione libro: New. 075068349X New Condition. Codice libro della libreria NEW6.0959204

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Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97807506834941.0

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