Assessing the Marketing Environment - Brossura

Luck, Diana

Brossura

ISBN 10: 075068965X ISBN 13: 9780750689656

Casa editrice: Butterworth-Heinemann, 2008

Riassunto

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

* Written specially for the Marketing Environment module by the Senior Examiners
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Su questo libro

Recensione

"At Professional Certificate level, it is important for students to be build on theoretical knowledge and to understand and evaluate how it is applied in a variety of business situations. Diana Luck's course book is a tremendous tool for students to use to reinforce learning points from across the syllabus for this unit. Packed with up to date, relevant examples of organisations successfully assessing their marketing environment, it offers a valuable depth of practical knowledge. Students will also find the activities and exam hints particularly helpful. From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."

Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment - Unit 2, Professional Certificate in Marketing

Contenuti

Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination papers and examiners' reports

Dettagli dell?edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 2008
• ISBN 10: 075068965X
• ISBN 13: 9780750689656
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 375
• Contatto del produttore: non disponibile