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The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.
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Contenuti
Abbreviations. Abuse. Artwork. Attracting Attention. Bar Codes. Challenge. Check Lists. Chemicals. Color. Common Sense. Contents and Ingredients. Costs. Customer. Decisions. Design. Desk-Top-Publishing (DTP). Education. Environment. Essentials. Fit (It Won't). Food and Drink. Humor. Industry. Information. Jargon. Labels and Labeling. Label Writers. Language. Language Style. Law (Legislation). Layout. Leaflets. Managing Labeling. Manuals. Mixing Instructions. Motivation. Names. No One Reads Labels Anyway. Opening and Assembly Instructions. Packs. Pictures. Pointers. Printers and Printing. Print Size. Print Style. Problems. Production. Proofs. Safety. Selling and Advertising. Signs. Small Packs and Containers. Specialist Help. Standards. Training. Using the Product. Visual Impact. What Should Go on a Label?. Words. Writing a Label. Further Reading. Index
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- EditoreBlackie Academic & Professional
- Data di pubblicazione1996
- ISBN 10 075140361X
- ISBN 13 9780751403619
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine232
- Contatto del produttorenon disponibile
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Label Writing and Planning: A Guide to Good Customer Communication
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Condizione: Good. Sticker on cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Shows some signs of wear but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-033-01481
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Label Writing and Planning : A Guide to Good Customer Communication
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 236 | Sprache: Englisch | Produktart: Sonstiges. Codice articolo 3020953/2
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Label Writing And Planning
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Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-343290
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Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-157066
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Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The label on your product is the most important document you produce. Ask any customer it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getti. Codice articolo 5959486
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Label Writing and Planning
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Label Writing and Planning
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Springer US, Springer US Jun 1996, 1996
ISBN 10: 075140361X
ISBN 13: 9780751403619
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch. Codice articolo 9780751403619
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Label Writing and Planning
Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. pp. 236 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam. Codice articolo 8357914
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Label Writing and Planning
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Condizione: New. pp. 236. Codice articolo 18538575
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Print on DemandDa: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject. 236 pp. Englisch. Codice articolo 9780751403619
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