Label Writing and Planning: A Guide to Good Customer Communication - Rilegato

Holkham, Tony

 
9780751403619: Label Writing and Planning: A Guide to Good Customer Communication
Rilegato
ISBN 10: 075140361X ISBN 13: 9780751403619
Casa editrice: Blackie Academic & Professional, 1996

Sinossi

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Contenuti

Abbreviations. Abuse. Artwork. Attracting Attention. Bar Codes. Challenge. Check Lists. Chemicals. Color. Common Sense. Contents and Ingredients. Costs. Customer. Decisions. Design. Desk-Top-Publishing (DTP). Education. Environment. Essentials. Fit (It Won't). Food and Drink. Humor. Industry. Information. Jargon. Labels and Labeling. Label Writers. Language. Language Style. Law (Legislation). Layout. Leaflets. Managing Labeling. Manuals. Mixing Instructions. Motivation. Names. No One Reads Labels Anyway. Opening and Assembly Instructions. Packs. Pictures. Pointers. Printers and Printing. Print Size. Print Style. Problems. Production. Proofs. Safety. Selling and Advertising. Signs. Small Packs and Containers. Specialist Help. Standards. Training. Using the Product. Visual Impact. What Should Go on a Label?. Words. Writing a Label. Further Reading. Index

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Blackie Academic & Professional
Data di pubblicazione
1996
Lingua
Inglese
ISBN 10 
075140361X
ISBN 13 
9780751403619
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
232
Contatto del produttore
Springer-Verlag GmbH
customerservice@springernature.com

Tiergartenstraße 17
Heidelberg
Baden-Württemberg
69121
Germania

Altre edizioni note dello stesso titolo

9781461285236: Label Writing and Planning: A Guide to Good Customer Communication

Edizione in evidenza

ISBN 10:  1461285232 ISBN 13:  9781461285236
Casa editrice: Springer, 2011
Brossura