MARKETING FUNDAMENTALS 1 - Brossura

BPP

 
9780751712162: MARKETING FUNDAMENTALS 1

Sinossi

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.