Sinossi
Change is the only constant. Learn to be a change-maker.
In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.
In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
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Informazioni sull?autore
BETH COMSTOCK’s mission is to understand what’s next, navigate change and help people and organizations do the same. She is the former Vice Chair of GE, where she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.
Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune, and Fast Company, she is also on the Forbes list of the most powerful women in the world.
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Imagine It Forward: Courage, Creativity, and the Power of Change
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Imagine It Forward: Courage, Creativity, and the Power of Change
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paperback. Condizione: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Codice articolo P-BQP00510-MIX-20250917-A
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Imagine It Forward
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Condizione: Good. This book has been examined carefully and the cover shows some wear. There may be light highlighting or writing with small bends or creases. paperbackUsed - Good. Codice articolo MO-34-05-00093
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Imagine It Forward: Courage, Creativity, and the Power of Change
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Paperback. , . NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.Author: Beth ComstockFormat: Paperback Number of Pages: 416Beth Comstock, the former vice chair of GE, and their longtime head of business innovation and change initiatives, tackles the biggest issue in business --how to stay nimble, adapt faster, and constantly evolve in the face of almost daily change and disruption. Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision. Paperback. Codice articolo 9780753545720-SECONDHAND
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