Inside the Nudge Unit: How Small Changes Can Make a Big Difference - Rilegato

Halpern, David

 
9780753556535: Inside the Nudge Unit: How Small Changes Can Make a Big Difference

Sinossi

Life changing lessons from the government’s Behavioural Insight Team (BIT) or ‘Nudge Unit’, the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.

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Informazioni sull?autore

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.

The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.

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Altre edizioni note dello stesso titolo

9780753556559: Inside the Nudge Unit: How small changes can make a big difference

Edizione in evidenza

ISBN 10:  0753556553 ISBN 13:  9780753556559
Casa editrice: WH Allen, 2016
Brossura