Sinossi
Life changing lessons from the government’s Behavioural Insight Team (BIT) or ‘Nudge Unit’, the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.
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Informazioni sull?autore
Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard.
The work of BIT has led to numerous changes in government policy – from different ways of spending and saving money, to changes in regulation and legislation – and above all, to remarkable results.
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Inside the Nudge Unit : How Small Changes Can Make a Big Difference
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Paperback. Condizione: Very Good. Inside the Nudge Unit: How small changes can make a big difference This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780753556542
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Inside the Nudge Unit: How small changes can make a big difference
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WH Allen 11/06/2015, 2015
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference
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WH Allen (edition ), 2015
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ISBN 13: 9780753556542
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0753556545I4N00
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference.
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W H Allen / Penguin Random House UK, Melbourne, 2015
ISBN 10: 0753556545
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Reprint ed. Paperback octavo, very good condition, black & white text-photos, figures, pages lightly toned, edges lightly foxed, minor edgewear. 383 pp. Dr David Halpern, behavioural scientist and head of the Behavioural insights Team, or the 'Nudge Unit', at NO 10 Downing Street, goes inside the unconventional money-saving initiative that plans to make a big difference by using small, simple changes in behaviour. Every day we make decisions, but unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Halpern shows, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the author demonstrates how to nudge us in the right directions, without restricting our freedom of choice. A unique new way of looking at the world for individuals and governments alike. For example, government can implement policy to 'nudge' us in the desirable direction. . Codice articolo 41751
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