Articoli correlati a Demographic Targeting: The Essential Role of Population...

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing - Rilegato

Pooler, James A.

 
9780754609209: Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Rilegato
ISBN 10: 0754609200 ISBN 13: 9780754609209
Casa editrice: Ashgate Pub Ltd, 2002

Sinossi

The retailer who ignores the demographics of his customer does so at his peril. Demographic targeting is the key to success when it comes to modern retailing and this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper. The book: looks at the role of age and sex in the shopping behaviour and patterns of shoppers; argues that shoppers shop different levels, ranging from an elementary one, where we satisfy our most basic needs - like those for food and shelter - to one where we satisfy our highest psychological needs - like those for inner emotional fulfilment; suggests that when it comes to shopping, our lower level needs have been met and that we are now shopping on a higher plane, where a higher level of needs is being satisfied.

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Editore
Ashgate Pub Ltd
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0754609200
ISBN 13 
9780754609209
Rilegatura
Copertina rigida
Numero di pagine
146
Contatto del produttore
non disponibile
Persona responsabile
non disponibile