Food and Social Media: You Are What You Tweet - Rilegato

Rousseau, Signe

Rilegato

ISBN 10: 0759120420 ISBN 13: 9780759120426

Casa editrice: AltaMira Press, 2012

Riassunto

Social media platforms have quickly become integral to most people's lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs' tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.

Su questo libro

Informazioni sull'autore

Signe Rousseau teaches at the University of Cape Town, South Africa, and is the author of Food Media: Celebrity Chefs and the Politics of Everyday Interference (2012).

Dettagli dell'edizione

• Editore: AltaMira Press
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0759120420
• ISBN 13: 9780759120426
• Rilegatura: Copertina rigida
• Numero di pagine: 136
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania