Franchising: An Entrepreneur's Guide - Brossura

Judd, Richard J.; Justis, Robert T.

Brossura

ISBN 10: 0759367051 ISBN 13: 9780759367050

Casa editrice: Custom Pub, 2007

Riassunto

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

Dettagli dell?edizione

• Editore: Custom Pub
• Data di pubblicazione: 2007
• ISBN 10: 0759367051
• ISBN 13: 9780759367050
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 621