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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (6) - Rilegato
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Universal Principles of Branding, 9780760378205
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Informazioni sull'autore
Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.
Dalla quarta di copertina
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
Editore:
Quarto Publishing Group USA Inc, 2023
ISBN 10: 0760378207
ISBN 13: 9780760378205
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condizione: Good. Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. Codice articolo 00109116038
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)
Editore:
Rockport Publishers, 2023
ISBN 10: 0760378207
ISBN 13: 9780760378205
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Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0760378207.VG
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
Editore:
Quarto Publishing Group USA Inc, 2023
ISBN 10: 0760378207
ISBN 13: 9780760378205
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condizione: Good. Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: AuthenticitySocial ResponsibilityWorld BuildingGatekeepersRituals and routineEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. Codice articolo CIN0760378207G
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)
Editore:
Rockport Publishers, 2023
ISBN 10: 0760378207
ISBN 13: 9780760378205
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Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Codice articolo OTV.0760378207.G
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (6) (Rockport Universal)
Editore:
Rockport Publishers, 2023
ISBN 10: 0760378207
ISBN 13: 9780760378205
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)
Editore:
Rockport Publishers, 2023
ISBN 10: 0760378207
ISBN 13: 9780760378205
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)
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Universal Principles of Branding Format: Hardback
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ISBN 10: 0760378207
ISBN 13: 9780760378205
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