Proposal Savvy: Creating Successful Proposals for Media Projects - Brossura

Parsigian, Dr. Elise K.

Brossura

ISBN 10: 0761900276 ISBN 13: 9780761900276

Casa editrice: SAGE Publications, Inc, 1996

Riassunto

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'

Su questo libro

Contenuti

Foreword - Mary Alice Shaver
Introduction
New Age Media Enterprise
Media Proposals as Creative Problem Solving
Media Proposal Classes and Types
Pre-Proposal Activity I
Key Functions
Pre-Proposal Activity II
Key Cognitive Functions
Writing the Media Proposal I
Key Components
Writing the Media Proposal II
Content and Style
The Creative Factor
Cues and Insights
Getting to `Yes'
The Art of Proposal Delivery
The Use and Display of Visuals

Dettagli dell'edizione

• Editore: SAGE Publications, Inc
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0761900276
• ISBN 13: 9780761900276
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 288
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile