The Beginnings of Communication Study in America: A Personal Memoir - Rilegato

Schramm, Wilbur

Rilegato

ISBN 10: 0761907157 ISBN 13: 9780761907152

Casa editrice: Sage Pubns, 1997

Riassunto

Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.

This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.

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Contenuti

Editor's Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
The Forefathers of Our Forefathers - Wilbur Schramm
Harold D Lasswell
Politics, Power, and the Significant Symbol
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement
Kurt Lewin
Field Theory, Groups, and Communication
Carl I Hovland
Experiments, Attitudes, and Communication
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm - Steven H Chaffee and Everett M Rogers
The Founder
Institutionalization of Advanced Communication Study in American Universities

Dettagli dell?edizione

• Editore: Sage Pubns
• Data di pubblicazione: 1997
• Lingua: Inglese
• ISBN 10: 0761907157
• ISBN 13: 9780761907152
• Rilegatura: Copertina rigida
• Numero di pagine: 206
• Redattore: Chaffee Steven H., Rogers Everett M.
• Contatto del produttore: non disponibile