Developing a Market Orientation - Brossura

Marketing Science Institute

Brossura

ISBN 10: 0761916938 ISBN 13: 9780761916932

Casa editrice: SAGE Publications, Inc, 1999

Riassunto

The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.

Su questo libro

Dalla quarta di copertina

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Dettagli dell'edizione

• Editore: SAGE Publications, Inc
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0761916938
• ISBN 13: 9780761916932
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 328
• Redattore: Deshpande Rohit
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania