Articoli correlati a New Service Development: Creating Memorable Experiences

New Service Development: Creating Memorable Experiences - Brossura

 
9780761917427: New Service Development: Creating Memorable Experiences
Brossura
ISBN 10: 076191742X ISBN 13: 9780761917427
Casa editrice: SAGE Publications, Inc, 1999

Sinossi

The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications, Inc
Data di pubblicazione
1999
Lingua
Inglese
ISBN 10 
076191742X
ISBN 13 
9780761917427
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
344
Redattore
Fitzsimmons James A., Fitzsimmons Mona J.
Contatto del produttore
non disponibile
Persona responsabile
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Germania

Altre edizioni note dello stesso titolo

9780761917410: New Service Development: Creating Memorable Experiences

Edizione in evidenza

ISBN 10:  0761917411 ISBN 13:  9780761917410
Casa editrice: Sage Pubns, 2000
Rilegato