Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behaviour change theories and applications. It details experiences of sucessful programmes for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy and community development. These behaviour-change strategies are presented in temrs of how the theory relates specifically to a particular health or disease issue.
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"John Elder pulls together the story of communication and public health. This book will be a unique guide for both the health professional and the communication students to the ideas and programs that have shaped the past thirty years. It goes beoynd the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time." (William Smith)
"Elder is to be applauded for a thought-provoking vision that ought to guide health planners in developing countries to address the seemingly insurmountable challenges posed by the health sector. The author is also to be commended for compiling a rich array of success stories that one night want to examine and emulate in the quest to alleviate the developing world's health ordeals" (Social Science & Medicine)
“This is not a cookbook on health education, rather it goes upstream itself to the theoretical roots of public health and the needs of the 21st century. It is a welcome addition to the literature.” ( Contemporary Psychology 2003-10-31)
Health Behavior in the Developing World
A Few Good Theories and Behavioral Interventions That Work
Taking on the Wheel of Disease
Health Behavior Change in the 21st Century
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Descrizione libro SAGE Publications, Inc. Hardcover. Condizione libro: Good. Ex-Library Book - will contain Library Markings. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Codice libro della libreria G0761917780I3N10
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Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97807619177864.0