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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."
(Dave Quincy)Contenuti
Introduction
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Inc, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-K-032-02045
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Moderating Focus Groups
Editore:
SAGE Publications, Inc, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
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Da: Hamelyn, Madrid, M, Spagna
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Condizione: Muy bueno. : Esta guía práctica y completa cubre todo, desde la captación de participantes antes de la sesión hasta la elaboración de informes posteriores a la sesión. Además, se incluyen técnicas avanzadas y nuevas para gestionar la dinámica de grupo, como la asociación de la personalidad. Este libro está diseñado para personas que facilitan debates, incluidos grupos focales, entrevistas individuales en profundidad o reuniones generales de negocios. EAN: 9780761920441 Tipo: Libros Categoría: Negocios y Economía|Educación|Tecnología Título: Moderating Focus Groups Autor: Thomas L. Greenbaum Editorial: SAGE Publications, Inc Idioma: en Páginas: 264 Formato: tapa blanda. Codice articolo Happ-2024-06-11-2ea3b68b
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Moderating Focus Groups : A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP96559440
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Foto dell'editore
Moderating Focus Groups : A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP34708992
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, Inc, 2000
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean From Markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761920441. Codice articolo 9433658
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Foto dell'editore
Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
Sage Publications, Inc, 2000
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
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Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761920441. Codice articolo 9436661
Quantità: 1 disponibili
Foto dell'editore
Moderating Focus Groups : A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
Antico o usato
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP34708992
Quantità: 2 disponibili
Foto dell'editore
Moderating Focus Groups: A Practical Guide for Group Facilitation
Editore:
SAGE Publications, Inc, 1999
ISBN 10: 0761920447
ISBN 13: 9780761920441
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Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00080850036
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