International Marketing Management: Text and Cases - Brossura

Mathur, U C

Brossura

ISBN 10: 0761936408 ISBN 13: 9780761936404

Casa editrice: SAGE Publications Pvt. Ltd, 2009

Riassunto

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

Su questo libro

L'autore:

U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.

Contenuti:

Preface
International Marketing: An Introduction
Market Potential of Countries
International Organisations
International Trading
International Competitive Advantage and Buyer's Profile
International Environment for Business, Customer, Competition and Controls
International Pricing
International Business-to-Business Marketing
International Marketing of Services
International Strategic Marketing
International Stakeholders
International Brands
International Marketing Concepts
Market Competitive Forces Worldwide
Advertising and Promotion in International Markets
International Public Relations
International Marketing Research
Distribution of Goods Worldwide
International Markets for the Twenty-first Century, Imports and Exports
International Management for Marketing Personnel
International Marketing Audit
International Collaborations, Controls and Global Manufacturing
Understanding Case Studies
Index

Su questa edizione

• Editore: SAGE Publications Pvt. Ltd
• Data di pubblicazione: 2009
• ISBN 10: 0761936408
• ISBN 13: 9780761936404
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 584