Articoli correlati a International Marketing Management: Text and Cases
Sinossi
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
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Informazioni sull?autore
U.C. Mathur is Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad, an ISO 9001: 2000 prestigious management institute. Previously, he was a Senior Professor at the Maharishi Institute of Management, Noida, as well as the Director of the PGDBA programme there. He has 36 years of experience in the corporate sector, has held positions like CEO Escorts Telecom, President and CEO World Digital in India, and has served as a consultant in advertising, strategic audit and market surveys to various MNCs and major Indian companies. A prolifi c writer, he has several management textbooks and inspirational management books to his credit.
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International Marketing Management
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Condizione: New. pp. 596 Index 1st Published. Codice articolo 26358162
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International Marketing Management
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International Marketing Management: Text and Cases
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Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Codice articolo ABNR-43393
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International Marketing Management: Text and Cases
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SAGE Publications Pvt. Ltd, 2018
ISBN 10: 0761936408
ISBN 13: 9780761936404
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Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Codice articolo wbs5345023684
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International Marketing Management: Text and Cases
Edizione InternazionaleDa: Basi6 International, Irving, TX, U.S.A.
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Condizione: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEJUNE24-424284
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International Marketing Management: Text and Cases
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International Marketing Management
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Condizione: New. pp. 596, Abbreviations. Codice articolo 18358168
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International Marketing Management: Text and Cases
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Brand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress. Codice articolo SHUB424284
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International Marketing Management: Text and Cases.
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SAGE Publications Pvt. Ltd., 2018
ISBN 10: 0761936408
ISBN 13: 9780761936404
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Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germania
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18 x 24 cm. 596 pages. Paperback. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch. Codice articolo 4980VB
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