Articoli correlati a Advertising in Modern and Postmodern Times

9780761941903: Advertising in Modern and Postmodern Times

Sinossi

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.

Advertising in Modern and Postmodern Times

  • provides a comprehensive discussion of the main theories
  • shows you how real adverts work, together with reproductions of advertising images and copy
  • demonstrates how advertising constructs subjects
  • provides an instructive historical overview of advertising
  • explores the relationship between advertising and industrial capitalism.

 

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Pamela Odih is a Lecturer in Sociology at Goldsmiths College, London.

Dalla quarta di copertina

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:

  • provides a comprehensive discussion of the main theories
  • shows you how real adverts work, together with reproductions of advertising images and copy
  • demonstrates how advertising constructs subjects
  • provides an instructive historical overview of advertising
  • explores the relationship between advertising and industrial capitalism.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.