Articoli correlati a Marketing Strategy: The Challenge of the External Environmen...
Sinossi
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment.
Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
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Informazioni sull?autore
David Mercer is Senior-Lecturer in Marketing at the Open University Business School, and chaired the OUBS course team which developed the course The Challenge of the External Environment (B885).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Editore:
SAGE Publications Ltd, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Da: medimops, Berlin, Germania
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00761958762-G
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Marketing Strategy : The Challenge of the External Environment
Editore:
SAGE Publications, Limited, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 45132165-75
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Foto dell'editore
Marketing Strategy: The Challenge of the External Environment
Editore:
Sage Publications Ltd, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Codice articolo 9067147
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Foto dell'editore
Marketing Strategy: The Challenge of the External Environment
Editore:
Sage Publications Ltd, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Codice articolo 9067152
Quantità: 1 disponibili
Foto dell'editore
Marketing Strategy: The Challenge of the External Environment (Published in Association With the Open University)
Editore:
Sage Publications Ltd, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780761958765. Codice articolo 9167052
Quantità: 1 disponibili
Foto dell'editore
Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Editore:
SAGE Publications Ltd, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Paperback
Da: The Guru Bookshop, Hereford, Regno Unito
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Paperback. Condizione: Very Good. with highlihting and underlining - FAST Despatch by First Class Royal Mail. Codice articolo mon0000076043
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780761958765
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780761958765
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Marketing Strategy: The Challenge of the External Environment
Editore:
SAGE Publications Ltd, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo G-466-571
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Foto dell'editore
Marketing Strategy : The Challenge of the External Environment
Editore:
SAGE Publications, Limited, 1998
ISBN 10: 0761958762
ISBN 13: 9780761958765
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 38666331-20
Quantità: 1 disponibili