Understanding Audiences: Theory and Method - Brossura

Ruddock, Andy

Brossura

ISBN 10: 0761963456 ISBN 13: 9780761963455

Casa editrice: SAGE Publications Ltd, 2000

Riassunto

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.

Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Su questo libro

Informazioni sull?autore

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Dettagli dell'edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0761963456
• ISBN 13: 9780761963455
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile