Marketing - The Retro Revolution

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9780761968511: Marketing - The Retro Revolution

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing ― The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.

In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Review:

Praise for the author:

'the finest writer in our field today' -" Journal of Marketing

"'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - "Service Industries Journal

"'a jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning

"'remarkably entertaining' - "Public Library Journal

"'dazzling erudition' - "European Journal of Marketing

"'instant classic' - "Journal of Marketing Management



Praise for the author:

'the finest writer in our field today' - Journal of Marketing

'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal

'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning

'remarkably entertaining' - Public Library Journal

'dazzling erudition' - European Journal of Marketing

'instant classic' - Journal of Marketing Management

Review:

Praise for the author:

′the finest writer in our field today′ - Journal of Marketing

′the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal

′a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning

′remarkably entertaining′ - Public Library Journal

′dazzling erudition′ - European Journal of Marketing

′instant classic′ - Journal of Marketing Management

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Stephen Brown
Editore: SAGE Publications Inc, United States (2001)
ISBN 10: 0761968512 ISBN 13: 9780761968511
Nuovi Paperback Quantità: 10
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Descrizione libro SAGE Publications Inc, United States, 2001. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.`the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management * Has marketing moved from `new and improved to `as good as always ? * Is old the new `new ? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. Codice libro della libreria AAV9780761968511

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Stephen Brown
Editore: SAGE Publications Ltd (2001)
ISBN 10: 0761968512 ISBN 13: 9780761968511
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Descrizione libro SAGE Publications Ltd, 2001. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780761968511

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3.

Stephen Brown
Editore: SAGE Publications Inc, United States (2001)
ISBN 10: 0761968512 ISBN 13: 9780761968511
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro SAGE Publications Inc, United States, 2001. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. `the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management * Has marketing moved from `new and improved to `as good as always ? * Is old the new `new ? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. Codice libro della libreria AAV9780761968511

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Brown, Stephen
Editore: Sage Publications (2016)
ISBN 10: 0761968512 ISBN 13: 9780761968511
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Descrizione libro Sage Publications, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780761968511_lsuk

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Stephen Brown
Editore: SAGE Publications Ltd (2001)
ISBN 10: 0761968512 ISBN 13: 9780761968511
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Descrizione libro SAGE Publications Ltd, 2001. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780761968511

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Brown, Stephen
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ISBN 10: 0761968512 ISBN 13: 9780761968511
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Descrizione libro SAGE Publications Ltd, 2017. Paperback. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0761968512

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Stephen Brown
Editore: SAGE Publications Inc, United States (2001)
ISBN 10: 0761968512 ISBN 13: 9780761968511
Nuovi Paperback Quantità: 10
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Descrizione libro SAGE Publications Inc, United States, 2001. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. `the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management * Has marketing moved from `new and improved to `as good as always ? * Is old the new `new ? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. Codice libro della libreria LIE9780761968511

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Brown, Stephen
Editore: SAGE Publications Ltd
ISBN 10: 0761968512 ISBN 13: 9780761968511
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Descrizione libro SAGE Publications Ltd. Condizione libro: Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). Codice libro della libreria 0761968512

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9.

Brown, Stephen
Editore: SAGE Publications Ltd (2017)
ISBN 10: 0761968512 ISBN 13: 9780761968511
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Descrizione libro SAGE Publications Ltd, 2017. Paperback. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria P110761968512

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10.

Stephen Brown
Editore: SAGE Publications Ltd (2001)
ISBN 10: 0761968512 ISBN 13: 9780761968511
Nuovi Paperback Quantità: 1
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Ergodebooks
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Descrizione libro SAGE Publications Ltd, 2001. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0761968512

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