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Problems in Marketing, Second Edition: Applying Key Concepts and Techniques - Brossura

Moutinho, Luiz A. M.; Chien, Charles

 
9780761971795: Problems in Marketing, Second Edition: Applying Key Concepts and Techniques
Brossura
ISBN 10: 0761971793 ISBN 13: 9780761971795
Casa editrice: SAGE Publications Ltd, 2007

Sinossi

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

Dalla quarta di copertina

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
SAGE Publications Ltd
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0761971793
ISBN 13 
9780761971795
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
336
Contatto del produttore
non disponibile
Persona responsabile
GPSR Kontakt
gpsr@libri.de

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