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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available:
Click here to access the companion web site.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Problems in Marketing: Applying Key Concepts and Techniques
Editore:
SAGE Publications Ltd (edition 2nd), 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condizione: As New. 2nd. It's a preowned item in almost perfect condition. It has no visible cosmetic imperfections. May come without any shrink wrap; pages are clean and not marred by notes or folds of any kind. Codice articolo 0761971793-10-1
Quantità: 1 disponibili
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Problems in Marketing: Applying Key Concepts and Techniques
Editore:
SAGE Publications Ltd, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Da: Indiana Book Company, Marion, IN, U.S.A.
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Condizione: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Codice articolo 1000008919334-1498
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Problems in Marketing : Applying Key Concepts and Techniques
Editore:
SAGE Publications, Limited, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP71076446
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Problems in Marketing: Applying Key Concepts and Techniques
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. Codice articolo 8669356
Quantità: 1 disponibili
Foto dell'editore
Problems in Marketing: Applying Key Concepts and Techniques
Editore:
Sage Publications Ltd, 2008
ISBN 10: 0761971793
ISBN 13: 9780761971795
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Codice articolo 8984294
Quantità: 1 disponibili
Foto dell'editore
Problems in Marketing: Applying Key Concepts and Techniques
Editore:
Sage Publications Ltd, 2008
ISBN 10: 0761971793
ISBN 13: 9780761971795
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. Codice articolo 8984293
Quantità: 1 disponibili
Foto dell'editore
Problems in Marketing: Applying Key Concepts and Techniques
Editore:
Sage Publications Ltd, 2008
ISBN 10: 0761971793
ISBN 13: 9780761971795
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Codice articolo 8984261
Quantità: 1 disponibili
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Problems in Marketing: Applying Key Concepts and Techniques
Editore:
SAGE Publications Ltd, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-B-027-02026
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Problems in Marketing : Applying Key Concepts and Techniques
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Condizione: New. Codice articolo 1997565-n
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Problems in Marketing (Paperback)
Editore:
SAGE Publications Inc, Thousand Oaks, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Da: Grand Eagle Retail, Mason, OH, U.S.A.
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Paperback. Condizione: new. Paperback. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above. Problems in Marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780761971795
Quantità: 1 disponibili