Articoli correlati a Principles And Practice Of Sport Management

Principles And Practice Of Sport Management - Brossura

 
9780763726232: Principles And Practice Of Sport Management
Brossura
ISBN 10: 0763726230 ISBN 13: 9780763726232
Casa editrice: Jones & Bartlett Learning, 2004

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Product Description

Principles and Practice of Sport Management, Second Edition is the most comprehensive and up-to-date introductory textbook on sport management. It presents a general overview of the sport industry and covers the fundamental knowledge and skill sets of the sport manager. It also provides information on sport industry segments to highlight potential employment and career choices. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates. The authors and scholars who contributed to this book have produced a text that is thorough, practical, and lively, which lays the groundwork for students as they study and prepare for successful careers in sport management.
WHAT'S NEW:
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The History of Sport chapter includes more areas of sport management
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New case studies in each chapter
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A retooled Sport Communications chapter now addresses media, the public, and community relations
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Two new chapters on Sport Sales and Sport Sponsorship, which recognize the entry-level positions of sales and sponsorship in sport marketing
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Numerous new pictures, tables, graphs

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Jones & Bartlett Learning
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0763726230
ISBN 13 
9780763726232
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
488
Redattore
Masteralexis Lisa Pike, Barr Carol A., Hums Mary A.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile