The Complete MBA for Dummies - Brossura

Allen, Kathleen, Ph.D.; Economy, Peter

Brossura

ISBN 10: 076455204X ISBN 13: 9780764552045

Casa editrice: For Dummies, 2000

Riassunto

If you work in a business, a nonprofit organization, or for the government, chances are you’ve considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words “Masters of Business Administration” mean a lot, what’s even more important are the things that you learn during the course of your MBA studies.

The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate— at a high level of competence —in any business. And if you already have your MBA, you’ll find that this book is a handy refresher and reference that can be used wherever you go.

Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it’s strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you’ll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today’s most innovative and effective business techniques and strategies, including how to:

• Motivate employees and build great teams
• Understand financial fundamentals
• Create effective marketing plans
• Come out ahead in negotiations
• Examine management trends
• Make the Internet work for you
• Apply effective risk management techniques in business

Business isn’t just for managers anymore. The Complete MBA for Dummies provides you with the very best ideas, concepts, and tools taught in today’s top business schools. Apply them, and you will see a noticeable difference in your everyday business dealings.

Su questo libro

Informazioni sull?autore

Dr. Kathleen Allen coordinates the Undergraduate Entrepreneur Program at the USC Marshall Business School and is the author of several books on entrepreneurship. Peter Economy's other books include Better Business Meetings.

Dalla quarta di copertina

Includes tips from the world's best business schools

Packed with info on today's hottest business trends

Boost your management skills and put yourself on the fast track to success A graduate MBA program will give you the business expertise you need for success. But what if you don't have time for more school? That's where this friendly guide comes in. Packed with state-of-the-art information on finance, marketing, entrepreneurship, e-commerce, and other B-school topics, it's just what you need to turbocharge your career.

Discover how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Make the Internet work for you

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Dettagli dell'edizione

• Editore: For Dummies
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 076455204X
• ISBN 13: 9780764552045
• Rilegatura: Copertina flessibile
• Numero di pagine: 407
• Contatto del produttore: non disponibile
• Persona responsabile: Danilo Gaviraghi; 0039 02 733142; danilo.gaviraghi@hoepli.it; ; Via Hoepli 5; Milano; 20121; Italia