E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice - Rilegato

Rust, Roland T.; Kannan, P.K.

Rilegato

ISBN 10: 0765608065 ISBN 13: 9780765608062

Casa editrice: Routledge, 2002

Riassunto

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

Su questo libro

Informazioni sull'autore

Roland T. Rust, P.K. Kannan

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0765608065
• ISBN 13: 9780765608062
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 348
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania