E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice - Rilegato

Rust, Roland T.; Kannan, P.K.

 
9780765608062: E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
Rilegato
ISBN 10: 0765608065 ISBN 13: 9780765608062
Casa editrice: Routledge, 2002

Sinossi

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

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Informazioni sull?autore

Roland T. Rust, P.K. Kannan

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0765608065
ISBN 13 
9780765608062
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
348
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780765608079: E-Service: New Directions in Theory and Practice

Edizione in evidenza

ISBN 10:  0765608073 ISBN 13:  9780765608079
Casa editrice: Routledge, 2002
Brossura