Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues - Brossura

Rao, P.M.

Brossura

ISBN 10: 0765617986 ISBN 13: 9780765617989

Casa editrice: Routledge, 2014

Riassunto

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Su questo libro

Informazioni sull'autore

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.

Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 0765617986
• ISBN 13: 9780765617989
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 248
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania