Sales Management: Analysis and Decision Making

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9780765644510: Sales Management: Analysis and Decision Making

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

 

Key changes in this edition include:

  • Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
  • An expanded discussion on trust building and trust-based selling as foundations for effective sales management
  • All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
  • New or updated comments from sales managers in "Sales Management in the 21st Century" boxes

 

An online instructor's manual with test questions and PowerPoints is available to adopters.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Thomas N. Ingram is a Partnership of Excellence Fellow and professor of marketing at Colorado State University, USA.

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at University of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the HH Gregg Center for Professional Selling at Ball State University, USA.

Charles H. Schwepker, Jr. is the Mike and Patti Davidson Distinguished Marketing Professor at University of Central Missouri, USA.

Michael R. Williams is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University, USA.

Contenuti:

Preface  1. Changing World of Sales Management  Part I: Describing the Personal Selling Function  2. Overview of Personal Selling  Part II: Defining the Strategic Role of the Sales Function  3. Organizational Strategies and the Sales Function  4. Sales Organization Structure and Salesforce Deployment  Appendix 4. Developing Forecasts  Part III: Developing the Salesforce  5. Acquiring Sales Talent: Recruitment and Selection  6. Continual Development of the Salesforce: Sales Training  Part IV: Directing the Salesforce  7. Sales Leadership, Management, and Supervision  8. Motivation and Reward System Management  Part V: Determining Salesforce Effectiveness and Performance  9. Evaluating the Effectiveness of the Organization  10. Evaluating the Performance of Salespeople

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila
Editore: Taylor Francis
ISBN 10: 0765644517 ISBN 13: 9780765644510
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Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.; Schwepker Jr., Charles H.; Williams, Michael R.
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Ingram, Thomas N., LaForge, Raymond W., Avila, Ramon A., Schwepker Jr., Charles H., Williams, Michael R.
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Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila
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Descrizione libro Taylor & Francis Inc 2015-06-02, Armonk, 2015. paperback. Condizione libro: New. Codice libro della libreria 9780765644510

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Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams
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Descrizione libro Taylor & Francis Inc. Paperback. Condizione libro: new. BRAND NEW, Sales Management: Analysis and Decision-Making (9th Revised edition), Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams, The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: * Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices * An expanded discussion on trust building and trust-based selling as foundations for effective sales management * All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter * New or updated comments from sales managers in "Sales Management in the 21st Century" boxes An online instructor's manual with test questions and PowerPoints is available to adopters. Codice libro della libreria B9780765644510

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Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams
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ISBN 10: 0765644517 ISBN 13: 9780765644510
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Descrizione libro Routledge 2015-04-22, 2015. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-05169901

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Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila
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Descrizione libro Taylor Francis Inc, United States, 2015. Paperback. Condizione libro: New. 9th Revised edition. 277 x 216 mm. Language: English . Brand New Book. The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life best practices of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.Key changes in this edition include: * Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices * An expanded discussion on trust building and trust-based selling as foundations for effective sales management * All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter * New or updated comments from sales managers in Sales Management in the 21st Century boxes An online instructor s manual with test questions and PowerPoints is available to adopters. Codice libro della libreria AA69780765644510

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Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila
Editore: Taylor Francis Inc, United States (2015)
ISBN 10: 0765644517 ISBN 13: 9780765644510
Nuovi Paperback Quantità: 10
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Descrizione libro Taylor Francis Inc, United States, 2015. Paperback. Condizione libro: New. 9th Revised edition. 277 x 216 mm. Language: English . Brand New Book. The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life best practices of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.Key changes in this edition include: * Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices * An expanded discussion on trust building and trust-based selling as foundations for effective sales management * All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter * New or updated comments from sales managers in Sales Management in the 21st Century boxes An online instructor s manual with test questions and PowerPoints is available to adopters. Codice libro della libreria AA69780765644510

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Thomas N. Ingram
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Descrizione libro Routledge, 2015. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780765644510

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