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Sinossi
Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning advice
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L'autore
C. Britt Beemer is the founder and CEO of the marketing firm America’s Research Group, based in South Carolina, and the author of several books, including Predatory Marketing and It Takes a Prophet to Make a Profit. Before becoming a writer and CEO, he worked as a political manager on sixteen US senatorial campaigns. He lives in Florida.
Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.
Dalla seconda/terza di copertina
pers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.
Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.
Applying this prescription to all aspects of marketing--advertising, public relations, customer service, and sales--Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:<
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreBroadway
- Data di pubblicazione1998
- ISBN 10 0767901894
- ISBN 13 9780767901895
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine308
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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer
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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer
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