The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do

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9780767920575: The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do

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1.

Rapaille, Clotaire
ISBN 10: 0767920570 ISBN 13: 9780767920575
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(Valley Stream, NY, U.S.A.)
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807679205750000000

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2.

Clotaire Rapaille
Editore: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2007)
ISBN 10: 0767920570 ISBN 13: 9780767920575
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Descrizione libro Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2007. Paperback. Condizione libro: New. Reprint. 206 x 137 mm. Language: English . Brand New Book. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter Gamble design its advertising campaign for Folger s coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, ATT, Boeing, Honda, Kellogg, and L Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. Codice libro della libreria ABZ9780767920575

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3.

Clotaire Rapaille
Editore: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States (2007)
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuovi Paperback Quantità: 1
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Descrizione libro Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), United States, 2007. Paperback. Condizione libro: New. Reprint. 206 x 137 mm. Language: English . Brand New Book. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter Gamble design its advertising campaign for Folger s coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, ATT, Boeing, Honda, Kellogg, and L Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. Codice libro della libreria ABZ9780767920575

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Clotaire Rapaille
Editore: Penguin Random House
ISBN 10: 0767920570 ISBN 13: 9780767920575
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Descrizione libro Penguin Random House. Condizione libro: New. Brand New. Codice libro della libreria 0767920570

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Rapaille, Clotaire
Editore: Crown Business
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Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0767920570 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria SWATI2122043686

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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria IS9780767920575

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Rapaille, Clotaire
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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria US9780767920575

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Rapaille, Clotaire
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Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0767920570 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 4128102

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Descrizione libro Crown Business. Condizione libro: New. 0767920570 This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria NI9780767920575

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Rapaille, Clotaire
Editore: Crown Business
ISBN 10: 0767920570 ISBN 13: 9780767920575
Nuovi Brossura Quantità: > 20
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(Wilmington, DE, U.S.A.)
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Descrizione libro Crown Business. Condizione libro: New. 0767920570 This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria NU9780767920575

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