Articoli correlati a Comparing And Contrasting Marketing Assumptions And...

Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States: Case Studies - Rilegato

Helgert, Joseph P.

 
9780773459045: Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States: Case Studies
Rilegato
ISBN 10: 0773459049 ISBN 13: 9780773459045
Casa editrice: Edwin Mellen Pr, 2006

Sinossi

This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.

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Editore
Edwin Mellen Pr
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0773459049
ISBN 13 
9780773459045
Rilegatura
Copertina rigida
Numero di pagine
142
Contatto del produttore
non disponibile
Persona responsabile
non disponibile