Multinational Pharmaceutical Companies: Principles and Practices - Rilegato

Spilker, Bert

Rilegato

ISBN 10: 0781701007 ISBN 13: 9780781701006

Casa editrice: Raven Pr, 1993

Riassunto

The updated, revised Second Edition of this book is more than twice the size, twice as enjoyable, and, given today's pharmacopolitical climate, twice as relevant as its predecessor. Enhanced by many more real-world examples, more up-to-date tables and charts, and revamped drawings and schematics, Multinational Pharmaceutical Companies features new, 90s-oriented chapters on costs and pricing, animal research, pharmacopolitics, prescription to over-the-counter conversions, mergers and joint ventures, licensing, patents, biotechnology, and legal issues. An entirely new section on the medical-marketing interface covers corporate issues, organizational and staffing issues, and joint medical and marketing activities, and discusses medical and marketing needs, wants, possibilities, and problems in developing new drugs. Chapters on marketing, production, finance, technical development, and portfolio analysis have been significantly expanded. This new book also includes more of Spilker's "golden rules" of drug discovery and development

Dettagli dell?edizione

• Editore: Raven Pr
• Data di pubblicazione: 1993
• ISBN 10: 0781701007
• ISBN 13: 9780781701006
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 848