Shameless Exploitation: In Pursuit of the Common Good - Rilegato

Newman, Paul; Hotchner, A. E.

 
9780786262304: Shameless Exploitation: In Pursuit of the Common Good
Rilegato
ISBN 10: 0786262303 ISBN 13: 9780786262304
Casa editrice: Thorndike Pr, 2004

Sinossi

In 1978, Paul Newman and S. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.

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Product Description

Book by Paul Newman and A E Hotchner

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Thorndike Pr
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0786262303
ISBN 13 
9780786262304
Rilegatura
Copertina rigida
Numero di pagine
380
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780385508025: Shameless Exploitation in Pursuit of the Common Good

Edizione in evidenza

ISBN 10:  0385508026 ISBN 13:  9780385508025
Casa editrice: Doubleday, 2003
Rilegato