Driving Brand Value: Using Intergrated Marketing to Manage Profitable Stakeholder Relationships: Using Integrated Marketing to Manage Profitable Stakeholder Relationships - Rilegato

Duncan, Tom; Moriarty, Sandra

 
9780786308224: Driving Brand Value: Using Intergrated Marketing to Manage Profitable Stakeholder Relationships: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

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Discusses using integrated marketing to create, maintain, and grow profitable relationships

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