Marketing Your Library: Tips and Tools That Work - Brossura

Brossura

ISBN 10: 0786465433 ISBN 13: 9780786465439

Casa editrice: McFarland Publishing, 2012

Riassunto

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions ofworth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

Su questo libro

Informazioni sull'autore

Carol Smallwood, a recipient of the Albert Nelson Marquis Lifetime Achievement Award and multiple Pushcart nominations, is the author of journal articles as well as editor of numerous books including one in Poets & Writers Magazine List of Best Books for Writers. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia has worked as a library manager, consultant, and reference librarian in public and academic libraries in Russia and the United States. During her career as a writer and editor, she contributed chapters to several professional publications, edited multiple anthologies, and published book reviews. She is currently an art fellow at Crealde School in Winter Park, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.

Dettagli dell'edizione

• Editore: McFarland Publishing
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0786465433
• ISBN 13: 9780786465439
• Rilegatura: Copertina flessibile
• Numero di pagine: 221
• Redattore: Smallwood Carol, Gubnitskaia Vera, Harrod Kerol
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile