Marketing Your Library: Tips and Tools That Work - Brossura

 
9780786465439: Marketing Your Library: Tips and Tools That Work
Brossura
ISBN 10: 0786465433 ISBN 13: 9780786465439
Casa editrice: McFarland Publishing, 2012

Sinossi

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions ofworth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Carol Smallwood, a recipient of the Albert Nelson Marquis Lifetime Achievement Award and multiple Pushcart nominations, is the author of journal articles as well as editor of numerous books including one in Poets & Writers Magazine List of Best Books for Writers. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia has worked as a library manager, consultant, and reference librarian in public and academic libraries in Russia and the United States. During her career as a writer and editor, she contributed chapters to several professional publications, edited multiple anthologies, and published book reviews. She is currently an art fellow at Crealde School in Winter Park, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.

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Editore
McFarland Publishing
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
0786465433
ISBN 13 
9780786465439
Rilegatura
Copertina flessibile
Numero di pagine
221
Redattore
Smallwood Carol, Gubnitskaia Vera, Harrod Kerol
Contatto del produttore
non disponibile
Persona responsabile
non disponibile