Articoli correlati a Making It in the Minors: A Team Owner's Lessons...
Sinossi
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts. Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.
Dalla quarta di copertina
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Dal risvolto di copertina interno
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcFarland Publishing
- Data di pubblicazione2012
- ISBN 10 078646867X
- ISBN 13 9780786468676
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine197
- Contatto del produttorenon disponibile
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Making It in the Minors : A Team Owner's Lessons in the Business of Baseball
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McFarland & Company, Incorporated Publishers, 2012
ISBN 10: 078646867X
ISBN 13: 9780786468676
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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ISBN 10: 078646867X
ISBN 13: 9780786468676
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Making It in the Minors : A Team Owner's Lessons in the Business of Baseball
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McFarland & Company, 2012
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ISBN 13: 9780786468676
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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Making It in the Minors A Team Owner's Lessons in the Business of Baseball
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ISBN 13: 9780786468676
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Making It in the Minors : A Team Owner's Lessons in the Business of Baseball
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ISBN 10: 078646867X
ISBN 13: 9780786468676
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