Articoli correlati a Experience the Message: How Experiential Marketing...
Sinossi
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand—its essence and its benefits—to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Max Lenderman
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.
President, Gearwerx
Max Lenderman is vice president of creative at Gearwerx. His company specializes in youth and young adult grassroots marketing and next-level marketing methodologies. Lenderman has been the creative lead for clients such as DaimlerChrysler, Unilever, Microcell, Trojan Condoms, Roots, Adidas, Polaroid, VIA Rail, Irwin Toys, Tommy Hilfiger, Guess Jeans and Rogers AT&T.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Experience the Message: How Experiential Marketing Is Changing the Brand World
Da: More Than Words, Waltham, MA, U.S.A.
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Condizione: Very Good. . good. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-R-3e-01749
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Experience the Message : How Experiential Marketing Is Changing the Brand World
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 3475791-6
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0786715367I4N00
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Experience the Message : How Experiential Marketing Is Changing the Brand World
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 13622063-6
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Experience the Message: How Experiential Marketing Is Changing the Brand World
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Carroll & Graf December 2005, 2005
ISBN 10: 0786715367
ISBN 13: 9780786715367
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Da: Dunaway Books, St. Louis, MO, U.S.A.
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Good. Signed By Author. Codice articolo 207080
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Experience the Message: How Experiential Marketing is Changing the Brand World
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Carroll & Graf Publishers, 2006
ISBN 10: 0786715367
ISBN 13: 9780786715367
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780786715367. Codice articolo 8653895
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Experience the Message: How Experiential Marketing Is Changing the Brand World
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
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hardcover. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-0786715367
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Experience the Message. How Experimential Marketing Is Changing the Brand World Max Lenderman
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
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Hardcover. Condizione: gut. 2006. Experience the Message. How Experimential Marketing Is Changing the Brand World In englischer Sprache. pages. Codice articolo BN609107
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