The recent Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors and managers in Internet business must examine to ensure future success.
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PETER S. COHAN is a leading expert on technology and business and runs his own consulting practice. He is a commentator on CNBC's "Today's Business" and "The Money Wheel" and is also the author of The Technology Leaders (Jossey-Bass), voted one of the top ten business books of 1997 by Management General. Additionally, Cohan was bigtipper.com's Top Tipper of 1998, based on the leading performance of his CNBC stock picks. He lives in Marlborough, Massachusetts.
The astounding growth of Internet commerce presents investors and businesses alike with unbridled opportunity. But the hype surrounding many publicly traded Internet companies often makes the objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors in and managers of Internet business must examine to ensure future success.
Accounts of fortunes made, sometimes overnight, make investment in Internet related business a very tempting proposition. But the hype and hysteria surrounding many Internet companies and their public offerings make many people wonder: Is the Internet phenomenon for real? If so, how can I spot a sound investment? And even, can my company claim a place in the industry?In Net Profit, author Peter Cohan maintains that the Internet, while unique in aspect, is not so different in form from other industries. Using tried-and-true economic analysis, he examines nine specific Internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment leader from its peers. He cuts through the hyperbole surrounding Internet business to make economic sense of the Web and provides readers with a thorough understanding of today's industry. Along the way, Cohan also offers a wealth of savvy investment advice.If you are an investor, you'll be introduced to a unique framework you can use to evaluate potential Internet investments: The author sets loose his Net Profit Retriever to sniff out worthy companies in all nine Internet market segments. Cohan also offers six rules of Web investing, tips for venture capitalists, and screening methods that venture capitalists can use to select high-return Internet investments.If you are running an Internet business, this book offers two more frameworks. The Pyramid of Web Business Models will help Internet business managers evaluate where they are, where they're headed, and what their strategic options are for getting there. The Pyramid of Web Applications will help non-Internet business managers assess the costs and benefits of engaging in electronic commerce.Net Profit doesn't overlook the Internet consumer, either. Cohan gets beyond the hoopla concerning Yahoo! and Amazon.com to present several services that offer new ways to shop and do research. He also shares
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Condizione: As New. : En 'Net Profit', Peter Cohan desglosa la complejidad del mercado de Internet respondiendo a dos preguntas básicas: ¿Quién gana dinero en los negocios relacionados con Internet? ¿Y cómo lo hacen? Sus incisivos análisis de las principales empresas de Internet, sus competidores y sus posibilidades de crecimiento continuo señalan los factores que los inversores y gestores de negocios en Internet deben examinar para garantizar el éxito futuro. Cohan también ofrece seis reglas de inversión en la web, consejos para los capitalistas de riesgo y métodos de selección que los capitalistas de riesgo pueden utilizar para seleccionar inversiones en Internet de alto rendimiento. EAN: 9780787944766 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Net Profit Autor: Peter S. Cohan Editorial: Jossey-Bass Inc.,U.S. Idioma: en Páginas: 336 Formato: tapa dura. Codice articolo WX-MX37-RPZY
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